THe
UnCensored
Library
Reporters Without Borders (RSF) wanted to find a way to bypass censorship and reach young people in oppressive countries. They are especially vulnerable to disinformation campaigns by authoritarian governments and have no access to independent journalism. So, we brought press freedom back to them – with Minecraft. Because even in countries where almost all media is blocked, Minecraft is still accessible. We used this loophole to turn a computer game into a tool to overcome censorship and give young people back their human right to access information.
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Done at DDB Berlin
790+ News Stories
Various artworks for print and social media to spread the word about the project.
The campaign website explains the purpose of the project and gives all non-minecraft-players the chance to explore the library via an interactive walkthrough, along with some censored articles to read. Visit uncensoredlibrary.com for more.
