For the Brasserie Valaisanne we developed a new brand presence with a focus on the art of brewing and the corresponding attitude: The beer of the Brasserie Valaisanne is not factory-produced, but hand-crafted with a lot of passion. This is communicated in the campaign and with the claim: “Beer is what we do.“
We worked together with the New Yorker illustrator Jon Contino.
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Done at Contexta AG.